UX/UI DESIGN📱– SERVICE DESIGN💡
Eleven
Area: Personal Growth
Details: Startup Growth Experiment
Company: Djungle Studio
Year: 2023
Eleven is a platform that connects people seeking spiritual experiences with reliable operators offering their holistic practices.
CONTEXT & BUSINESS OBJECTIVES
Startup Launcher: Juliana Campos
UX/ UI (previous website): Davide Spataro
UX/ UI (new experiment): Emanuela Conte
Business & Strategy: Alessandro Nasi, Giulietta Testa
Head of Marketing: Francesca Papa
Business wants more leads. But how come the user doesn't book on the platform?
The first assumption the team needs to validate is whether the communication of the service is effective.
CHALLENGE
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2 WEEKS
WIX DEVELOPMENT
1 of 2 A/B TEST
USER CASE
Given the limited time, the user analysis focused on two specific cases: those who are already well familiar with spirituality and those beginners that want to try it out. My focus was on the “at a glance” user landing page.
"At a glance"
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At the beginning of their spiritual path
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Involved but skeptical
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Need more info and details
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Seek pills of the service or a free demo before an expensive experience
honest and pragmatic
communication
“HOLISTIC EXPERT”
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They know what to expect
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Need to continue their inner discovery
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Willing to discover expensive and the most unknown experiences
reassuring and idealistic
communication
SOLUTION
Once prioritized, the needs highlighted in the research phase become the sections and items on the new landing page.
INFORMATION ARCHITECTURE
OUTPUT
Cheaper experiences,
clear informations,
vibrant palette,
fresh and sarcastic words.
BEFORE
AFTER
MAIN SECTIONS
experience – free demo – lead generation form
LESSON LEARNED
Users spent sooo much on the website!
And they always explored until the footer section.
Users want to try. For real.
Pills were successful.
Visualization is crucial.
Spirituality is complex and full of different meanings for each symbol. Use them carefully!